🗺️ Going Global? Start with GILT.
Expanding your business internationally can unlock exciting opportunities—but only if your content, products, and user experience are ready to meet the expectations of global audiences.
That’s where GILT comes in:
Globalization, Internationalization, Localization, and Translation.
When done right, the GILT process helps reduce costs, prevent delays, and ensure your brand resonates across borders. But when skipped or misunderstood, it can lead to broken websites, offensive messaging, or expensive rework.
đź’ˇ What Is GILT?
GILT is a four-part process used by organizations to prepare their content, products, and experiences for international markets. Here’s a quick breakdown:
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Globalization: The big-picture plan for international expansion
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Internationalization (i18n): Making your product or content technically adaptable for different markets
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Localization (L10n): Adapting your content to fit a specific region or culture
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Translation (T9n): Converting text from one language to another
Together, they form a strategic roadmap for reaching customers in any language or region—without reinventing the wheel for every market.
🧠Why GILT Matters for Content Teams, Developers, and Marketers
If you’re a content creator, product designer, marketer, or business leader, understanding GILT means:
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Saving time and budget by doing things right the first time
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Reducing risks like culturally inappropriate content or technical failures
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Speeding up your time-to-market in multiple regions
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Creating content that connects—not just converts
Want to know how each step works in detail? We’ve broken them down into easy-to-read guides:
🧱 The 4 Pillars of GILT: Learn Each Phase
Global Strategy Comes First
Discover how to build a smart plan for going global—from content operations to branding and compliance.
🡒 Read the full article on Globalization »
Set the Foundation for Scale
Your website, apps, and design files need to be built with global adaptability in mind. Learn how internationalization saves time and prevents technical issues.
🡒 Explore Internationalization »
3. Localization (and Translation)
Make It Feel Local
Find out how localization goes beyond translation to culturally adapt your content. From language to visuals, it’s about making your audience feel at home.
🡒 See how Localization works »
🌍 How Targem Helps You Navigate GILT
At Targem Translations, we guide companies through each step of the GILT process. From international SEO to translation workflows, we ensure your brand is ready for global markets—without the usual headaches.
Whether you’re starting from scratch or refining your global strategy, our experts can help:
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Local market research & cultural consulting
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Internationalization support for websites, packaging, and labels
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Localization and translation services in 300+ languages
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Support for in-house teams or vendor partnerships
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AI + Human hybrid translation options for scale and cost savings
🚀 Ready to Go Global?
Don’t navigate global expansion alone. We’ve helped brands across industries succeed worldwide—with content that connects and converts.
👉Email us today or Schedule a 15-minute call to learn how we can help with your GILT strategy.
