🔧 What Is Internationalization (i18n)? Internationalization—or i18n for short—is the behind-the-scenes prep work that makes your content and technology ready for global adaptation. Think of it as building the scaffolding that allows your product, website, or content to be easily localized for [...]
🌍 What Is Globalization in the GILT Process? When expanding your business beyond borders, Globalization isn’t just about selling in other countries—it’s the blueprint for how your brand will operate, communicate, and grow globally. In the GILT framework, globalization is the first [...]
If you’re expanding into new markets, simply translating your content is no longer enough. To truly connect with international audiences and stand out in a crowded global marketplace, you need to integrate localization into your marketing strategy. A well-executed localization strategy can [...]
