🌍 What’s the Difference Between Localization and Translation? When entering new markets, many companies assume that translating their content is enough. But translation alone can’t guarantee emotional connection—or even clarity—in a different culture. That’s where localization comes in. 🧩 Translation = Converting [...]
🔧 What Is Internationalization (i18n)? Internationalization—or i18n for short—is the behind-the-scenes prep work that makes your content and technology ready for global adaptation. Think of it as building the scaffolding that allows your product, website, or content to be easily localized for [...]
🌍 What Is Globalization in the GILT Process? When expanding your business beyond borders, Globalization isn’t just about selling in other countries—it’s the blueprint for how your brand will operate, communicate, and grow globally. In the GILT framework, globalization is the first [...]
🗺️ Going Global? Start with GILT. Expanding your business internationally can unlock exciting opportunities—but only if your content, products, and user experience are ready to meet the expectations of global audiences. That’s where GILT comes in: Globalization, Internationalization, Localization, and Translation. When [...]
When translating most content the goal is to produce a quality translation that sounds natural to the intended audience, is free of grammatical errors, and uses the proper terminology. The basic goal of quality remains when translating test items. However, one critical [...]
If you’re expanding into new markets, simply translating your content is no longer enough. To truly connect with international audiences and stand out in a crowded global marketplace, you need to integrate localization into your marketing strategy. A well-executed localization strategy can [...]
If you're creating content for a global audience, you've probably asked yourself: Is machine translation with a quick human review enough to localize my materials?On the surface, it seems efficient, budget-friendly, and fast — but is it really the best choice for [...]
Successful e-Learning localization goes far beyond simply translating words from one language to another. It’s about ensuring that your learning content is culturally relevant, easily understood, and accessible to learners across different regions and backgrounds. Proper localization requires a deep understanding of [...]
Why Translation of Assessment Content Requires Careful Planning Developing content for assessments, admission tests, certification exams, and surveys is a complex, resource-intensive process. From content creation to delivery and ongoing maintenance, every step requires careful planning, expert knowledge, and a dedicated budget. [...]
Inclusive and unbiased content creation is more than a trend — it’s essential for brands that want to connect with diverse audiences. Your Words Shape Your Brand — and Your Audience's Trust The words you choose do more than fill space — [...]
