🔧 What Is Internationalization (i18n)? Internationalization—or i18n for short—is the behind-the-scenes prep work that makes your content and technology ready for global adaptation. Think of it as building the scaffolding that allows your product, website, or content to be easily localized for [...]
When translating most content the goal is to produce a quality translation that sounds natural to the intended audience, is free of grammatical errors, and uses the proper terminology. The basic goal of quality remains when translating test items. However, one critical [...]
If you’re expanding into new markets, simply translating your content is no longer enough. To truly connect with international audiences and stand out in a crowded global marketplace, you need to integrate localization into your marketing strategy. A well-executed localization strategy can [...]
Why Translation of Assessment Content Requires Careful Planning Developing content for assessments, admission tests, certification exams, and surveys is a complex, resource-intensive process. From content creation to delivery and ongoing maintenance, every step requires careful planning, expert knowledge, and a dedicated budget. [...]
