🌍 What’s the Difference Between Localization and Translation? When entering new markets, many companies assume that translating their content is enough. But translation alone can’t guarantee emotional connection—or even clarity—in a different culture. That’s where localization comes in. 🧩 Translation = Converting [...]
🔧 What Is Internationalization (i18n)? Internationalization—or i18n for short—is the behind-the-scenes prep work that makes your content and technology ready for global adaptation. Think of it as building the scaffolding that allows your product, website, or content to be easily localized for [...]
🌍 What Is Globalization in the GILT Process? When expanding your business beyond borders, Globalization isn’t just about selling in other countries—it’s the blueprint for how your brand will operate, communicate, and grow globally. In the GILT framework, globalization is the first [...]
🗺️ Going Global? Start with GILT. Expanding your business internationally can unlock exciting opportunities—but only if your content, products, and user experience are ready to meet the expectations of global audiences. That’s where GILT comes in: Globalization, Internationalization, Localization, and Translation. When [...]
If you're creating content for a global audience, you've probably asked yourself: Is machine translation with a quick human review enough to localize my materials?On the surface, it seems efficient, budget-friendly, and fast — but is it really the best choice for [...]
